Indian Motorcycle sets up its first IMRS in Guwahati


  • Indian Motorcycle sets up its first IMRS in Guwahati
15-04-2018 | Pratidin Bureau. |

Indian Motorcycle has inaugurated its first Indian Motorcycle Riders Stop (IMRS) at Polaris Precision Powersports in Bhetapara, Guwahati with an aim to provide an added enhancement to the growing culture of luxury biking in India. The IMRS will have both test ride facility and after sales support.

Indian Motorcycle is an American company of motorcycles which was founded in 1901. It is the first American motorcycle. The IMRS has been set up as a part of the strategic expansion plans undertaken by the company in the country to bring the brand closer to its admirers. 

Polaris India Managing Director and Country Head, Pankaj Dubey, said, “We are excited to expand our footprint in one of the fast growing cities, Guwahati. The IMRS is designed to enhance product accessibility and desirability among bike aficionados in the region. The IMRS will cater to the increasing demand for the high-end luxury motorcycle in the state. We are confident that this strategic expansion will increase our market share and enhance our presence in the country. The IMRS will retail merchandise as well in a retail environment that is both premium and approachable. Customers are at the heart of the Indian Motorcycle ecosystem and this new IMRS has been opened with an aim to simplify their decision while choosing an Indian Motorcycle.” 

Establishing the new IMRS in Guwahati, Indian Motorcycle continues to enjoy the distinction of being the leading luxury bike brand with the widest and most intensive network of sales and after-sales services in India. 

Polaris Precision Powersports Dealer Principal Chada Hage, said, “It is a matter of great pride to be associated with the iconic Indian Motorcycle. Through this IMRS, we are also fulfilling the long-standing demand for a sales and service facility in the northeastern region”.

Tags : Indian Motorcycle IMRS Guwahati Assam Bikes


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