Pantaloons organises Bihu Subhajatra

  • Pantaloons organises Bihu Subhajatra
14-04-2018 | Pratidin Bureau. |

Pantaloons celebrates 10 years of opening its first store at DT Tower, Guwahati that has also coincided with Rongali Bihu which marks the beginning of the Assamese New Year. Pantaloons grabbing the golden opportunity has expressed their gratitude towards the people of Guwahati for their love and support with a 2.5 km long Bihu Subhajatra.

A renowned Assamese actor Utpal Das had participated in the celebrations. The impressive Subhajatra comprised of elegantly decorated traditional jhankis with artists performing live to the beats of ‘Dhol’ and ‘Pepa’. The jhankis were followed by a large fleet of adorned cycle rickshaws with Pantaloons models showcasing their latest Summer '18 Collection.

The event also witnessed enthusiastic performances by Yuva the music band and the Joydev Deka and his dance troupe.

The city participated wholeheartedly in the Subhajatra celebration with more than 2,000 people present during the live performances.

"Bihu is an integral part of Assamese culture and Pantaloons is delighted to partake in these festivities and bring local communities together through this initiative. We are grateful to our loyal customers for the phenomenal response that we have received over the last decade in Guwahati and we will continue working towards creating enriching experiences that bring us closer to our consumers," said Gaurav Chakravarty, Head - Marketing and Loyalty, Pantaloons Fashion Retail Ltd.

Tags : Pantaloons Bihu Subhajatra Guwahati Assam

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