The Congress on Sunday launched its campaign slogan for Lok Sabha polls, ‘Ab Hoga Nyay’, asserting that there was an atmosphere of ‘anyay’ or injustice prevailing in the country under the BJP-rule.
Announcing that the Congress campaign will be centred around ‘Nyay’, senior Congress leader Anand Sharma said the word not only alludes to the party’s proposed minimum income guarantee scheme but encompasses justice to all sections of the society.
The campaign song also mentions the job situation, demonetisation, women’s security, GST and farmers’ suicide, among other issues.
But the party had to remove a couple of stanzas from their campaign song ahead of its launch, due to reported objection of the Election Commission.
At the launch press conference, the Congress announced that they were doing a full-fledged digital and social media campaign, as well as a fixed publicity campaign ahead of the polls. Apart from the slogan ‘Ab Hoga NYAY’, there will also be separate slogans that some states will be using, as well as regional adaptations in six vernacular languages, which has already been done, Congress leader Anand Sharma announced.
At a press conference, they also displayed the hoardings that would be used in the campaign.
Speaking at the press conference, Sharma said that the lyrics to the campaign song had been written by Javed Akhtar and the theme video has been directed by Nikkhil Advani. The catchphrase of the song is ‘Main hi toh Hindustan hoon’.