HUL rebrands ‘Fair & Lovely’ as ‘Glow & Lovely’

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Hindustan Unilever Limited on Thursday announced the company renamed its popular skincare brand Fair & Lovely to “Glow & Lovely.”

Glow & Lovely will be available in the next few months, the company said in a statement. Fair & Lovely accounts for 40% of the face care category in India.

In addition, the Men’s range of Fair & Lovely will be called ‘Glow & Handsome’.

HUL said a week after announcing it would rename its skin lightening cream that has attracted severe backlash for promoting negative stereotypes related to darker skin tones. The brand it is trying to now promote positive all-inclusive beauty.

“We now announce that we will remove the word ‘Fair’ from our brand name Fair & Lovely. The new name is awaiting regulatory approvals, and the pack with the revised name will be available in the market in the next few months,” the company said in a statement earlier.

Earlier, French cosmetics major L’Oreal Group stated officially it will drop words such as white, fair, and light from all its skincare products. US-based healthcare and FMCG giant Johnson & Johnson (J&J) even stopped the sale of its skin-whitening creams globally, including in India.

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