Sports tourism industry sees growth in India


According to industry experts, sports tourism has witnessed 10-12 per cent growth as Indians show more enthusiasm for visiting a country to attend sports event.

“Globally sports tourism is a multi-billion dollar industry. According to estimates, global sports tourism was worth USD 7 billion in 2017. While it is a mature industry overseas, in India it is in infancy (stage),” said Cox and Kings Head, relationships, Karan Anand.

“There has also been a shift in the interest for other sporting events like the Soccer World Cup or the Olympics. We see 10-12 per cent growth in arrivals to these destinations, when a major sporting event takes place,” said Anand.

It is worth mentioning that over the last 10 years there is a growing interest to watch the Olympics, the Soccer World Cup and Grand Prix Formula One motor events.

The Olympics or Soccer World Cup are highlights for Indians and they love the atmosphere associated with the games, Anand said. He also added that there are people who travel to specific sporting events during the Olympics or a few of them only travel for the opening ceremony.

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