Xender, a leading offline mobile file transfer and sharing app, has taken another giant stride by tying knots with SONY India for its MovieChain project. For the movie industry, this partnership between Xender and SONY India has reached a whole new level in the content business.
After Xender kicked off its MovieChain project, SONY India’s the sixth mainstream movie studio that has agreed to join this venture. Earlier, Xender closed deals with several top notch Bollywood movie studios including PVR, EROS, Yash Raj Film, Shemaroo, Viacom18.
“Earlier, Chinese companies could only enter the Indian market by importing Indian movies or exporting Chinese movies, but now Xender has created an innovative and revolutionary model based on thousands of millions of Indian Xender users and a decentralized Device to Device offline distribution mechanism. This product is expected to flip the movie industry around starting from mobileterminals,” said senior specialist from SONY Pictures, Gaurav Nagpal.
The founder of Xender and MovieChain project Mr. Peter Jiang believes that as global movie industry develops and expands at such a rapid pace, Xender and its MovieChain project will continue to explore opportunities to work with major movie studios all over the world. Having successfully closed the deal with SONY India further strengthens Xender’s strategic expansion on a global scale.
“This deal with SONY has made Xender a step further towards its goal: an offline version of Netflix. Although to change an industry requires a generation of people’s effort but we firmly believe that movie as a form of art is created for the great mass of people and hence should be enjoyed by the masses as well. Cinemas and online streaming platforms cannot monopolise the industry and more players would emerge as the next stage of the Internet revolution hits all the rising nations over the world,” said Mr. Jiang.