Detergent brand Surf Excel is facing heat for its new Surf Excel Holi ad. The company who is known for its heart-warming advertisements with social messages, this time also Surf Excel tried to deliver the message of communal harmony and friendship through the latest Surf Excel Holi ad.
According to the reports, Surf Excel released the Holi ad on February 27, on the Hindu-Muslim harmony concept and the one minute video has been garnering a huge response on social media platforms. But at the same time, some people are criticising the ad. The Holi ad video features 2 kids – Both of them were wearing whites. And a few other kids playing Holi. The Muslim kid has to go for namaz, so the girl chooses to protect him and get stained in Holi colours.
After dropping the Muslim kid to the Mosque, the boy says he will return in a while and the girl says but after you offer the prayers, we will stain you will Holi colours.