Urbanic redefines ‘The Ideal Body’ trend with a Body Positivity Campaign

Urbanic redefines ‘The Ideal Body’ trend with a Body Positivity Campaign

Urbanic has recently introduced trends that embrace different shapes of Indian women. It has stepped in to deliver trendy styles at affordable prices at your doorstep. Urbanic has been opposing ideal beauty standards set by the fashion and lifestyle industry in the country.

Urbanic has launched a body positivity campaigntitled 'My Right To Wear'. Through the campaign, Urbanic addresses the diverseshapes and sizes of Indian women. According to the brand, "Women spend mostpart of their shopping trying a dress that just fits right because not manybrands are size-inclusive, meaning they don't offer clothing beyond the idealbody size chart."

Hence Urbanic aims to provide stylish outfits forevery body type making fashion available from sizes XS-5XL, breaking thestereotype that women with good bodies only have access to tasteful fashion.

Meanwhile, it has collaborated with celebrities likeKishwer Merchant, Delnaaz Irani, Komal Narang, Akanksha Redhu and otherinfluencers and bloggers to make a strong statement on accepting one's own body.They have come forward together to spread the message #SayNoToBodyShaming.

https://www.instagram.com/p/B3GsJANFxfB/

It may be mentioned here that Urbanic provides free shipping across the nation with lots of exciting offers for consumers.

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