Urbanic redefines ‘The Ideal Body’ trend with a Body Positivity Campaign


Urbanic has recently introduced trends that embrace different shapes of Indian women. It has stepped in to deliver trendy styles at affordable prices at your doorstep. Urbanic has been opposing ideal beauty standards set by the fashion and lifestyle industry in the country.

Urbanic has launched a body positivity campaign titled ‘My Right To Wear’. Through the campaign, Urbanic addresses the diverse shapes and sizes of Indian women. According to the brand, “Women spend most part of their shopping trying a dress that just fits right because not many brands are size-inclusive, meaning they don’t offer clothing beyond the ideal body size chart.”

Hence Urbanic aims to provide stylish outfits for every body type making fashion available from sizes XS-5XL, breaking the stereotype that women with good bodies only have access to tasteful fashion.

Meanwhile, it has collaborated with celebrities like Kishwer Merchant, Delnaaz Irani, Komal Narang, Akanksha Redhu and other influencers and bloggers to make a strong statement on accepting one’s own body. They have come forward together to spread the message #SayNoToBodyShaming.

It may be mentioned here that Urbanic provides free shipping across the nation with lots of exciting offers for consumers.

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