World Social Media Day: Facts about social media in India

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Ardent users of social media platforms have been posting updates to mark the World Social Media Day on Tuesday.

Every year on June 30, World Social Media Day is celebrated. The day was first celebrated in 2010 by Mashable.

Social media is a significant global tool for communication breaking all geographical barriers and creating a space for interaction and personalisation.

Different stakeholders starting from governments, famous personalities, companies, celebrities and of course commoners use various social media platforms to connect globally. Six Degrees was created by one Andrew Weinreich in 1997 to upload photos and connect with others for the first time.

Some facts on today’s social media in India

Facebook has 260 million active users in India—the highest in any country

The largest user group by age on Facebook is 18–24 years, with 97.2 million users

In terms of the number of users Mumbai has the highest number of Facebook users, followed by Delhi and Bengaluru

The most popular Facebook page in India belongs to Narendra Modi

52% of Indians use Facebook as a source of news

Tik Tok is a competitor of Facebook but has managed 160 million downloads in India this year.

There are 80 million people on Instagram in India as of January 2020.

People between the ages of 18–24 are the largest age group for Instagram.

There is over a 5.6% growth for Instagram reach every quarter.

India has 11.45 million users on Twitter

18% of social media users in India look at Twitter as a source of news

Gender inequality is really high on Twitter with 16% of the audience being female and 84% of the audience being male

The most common type of Twitter interaction is likes with 83% of the engagement coming from likes, followed by retweets, 9% engagement and then Replies 8% engagement

YouTube has 265 million active users in India

Over 95% of the online video consumption is in Indian languages and Bengali content is growing more than 100% year-on-year in watch time

More than 1200 creators in the country have crossed the million-subscriber threshold. Just five years ago there were only two creators with one million subscribers.

India is the second-largest market for LinkedIn with 62 million active users

7.4% of LinkedIn traffic is from India

22% of influencers from India identify LinkedIn as a very important platform for Influencer marketing

LinkedIn posted USD 5.2 million profit in India with an increase in net profit from 2017 to 2018 by 26%

There are 300 million Telegram, monthly users, as of October 2019, Telegram is targeting 1 billion users by 2022.

Telegram’s monthly active users’ count (on Android) in India is at almost 30 million in September 2019 from 18 million in December 2018.

365 million downloads of Telegram, as of August 2019

As of September 2019, the official Telegram News channel has the highest average post reach, with 1.6 million views.

The TikTok app has been downloaded over 1.5 billion times worldwide, on November 14, 2019. 466 million of those come from India, 173 million from China, and 123 million from the US.

Indians accounted for 48% of the 1,560 hours spent on TikTok by users outside China

Users in India spent over 5.5 billion hours on TikTok in 2019, an increase from the 900 million hours spent by Indian users in 2018. It was banned yesterday due to the growing tensions between India and China

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