India’s Smartphone Market Rebounds with 22% Growth in Q2 FY25

After back-to-back quarters of sluggish performance, India’s smartphone market bounced back in the April–June quarter (Q2 FY25), recording a robust 22% sequential growth and a 7% year-on-year rise. The resurgence was driven largely by aggressive new model launches and renewed confidence among retail channels ahead of the upcoming festive season.

According to exclusive data from research firm Canalys, smartphone shipments surged from 32 million units in Q1 FY25 to 39 million in Q2 FY25, defying traditional seasonal slowdowns and adverse external conditions.

“Despite Q2 typically being a weaker quarter marked by extreme weather, reduced retail footfall, and lingering geopolitical challenges, the market still showed healthy growth,” said Sanyam Chaurasia, Analyst at Canalys.

Vivo and Oppo Lead the Charge

Chinese brands Vivo and Oppo were among the top contributors to the turnaround, registering double-digit shipment growth. Their success was fueled by a flurry of budget-friendly launches and strengthened online sales channels, alongside new retail partnerships that broadened their reach in Tier-2 and Tier-3 cities.

Samsung Stagnates, Xiaomi Slips Again

While Samsung managed to maintain flat shipment volumes during the quarter, Xiaomi continued to struggle, posting another decline as it grappled with intensified competition and a relatively muted launch cycle.

The overall market momentum comes as a promising sign for brands and retailers preparing for the high-stakes Diwali and end-of-year shopping season. With channels restocking inventory and consumer demand expected to pick up, analysts anticipate continued momentum in the second half of the fiscal year.

The data suggests that India’s smartphone market—one of the largest in the world—is regaining its rhythm, despite economic headwinds and global supply chain pressures.

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