Union Minister for Information and Broadcasting Prakash Javadekar launched Doordarshan Assam, a 24-hour dedicated channel for the State on Tuesday.

The Minister said "the channel is a gift to people of Assam and this channel will cater to all sections of the population of Assam and will be immensely popular".

Javedkar further said, "It is important that all States have their own Doordarshan channel".

Reiterating Prime Minister Narendra Modi's vision of turning North East into India's growth engine, Javadekar said that, "The region has immense natural and human resource potential, and the connectivity has been improving steadily".

The Chief Minister of Assam, Sarbananda Sonowal, joined the occasion from Assam. Calling it a significant day for the people of Assam, the Minister said: "This channel will boost the growth of Assam in all spheres of human activities, while at the same time help percolate the initiatives and programmes of the Government to grassroots." Sonowal acknowledged the commitment of Prime Minister Shri Narendra Modi, saying "PM Modi, from day one, has been sincerely trying to focus on the true potential and possibilities of north-east."