Assam Congress Leaders Launch Statewide Booth Outreach With Selfie Campaign

In Assam’s charged political landscape, the Congress party seems to have discovered an unlikely tool of connection: the humble selfie.

On Friday, Congress leaders across the state fanned out to booths big and small—not for speeches or rallies, but to click photos with booth presidents, shake hands with party foot soldiers, and send out a message: you matter.

The idea, reportedly the brainchild of Assam Pradesh Congress Committee (APCC) president Gaurav Gogoi, was simple but potent—build solidarity from the bottom up. And instead of doing it from podiums, do it from the trenches.

In Guwahati, Gogoi himself led the charge, visiting three booth centres—R.G. Baruah College, South Point School, and Rupnagar High School—where he greeted local Congress workers with the warmth of an old friend. The selfies came naturally, but they weren’t just photo-ops. “It’s not about the selfie,” one booth worker said, “it’s about being seen.”

Elsewhere in the city, Leader of the Opposition Debabrata Saikia showed up near Pratiksha Hospital, stood shoulder to shoulder with the booth president, and uploaded the image with the line: "A struggle is on." It felt more like a war cry than a caption.

Across districts, the momentum picked up. In Nagaon, MP Pradyut Bordoloi joined forces with working presidents Zakir Hussain Sikdar, Rozelina Tirkey, and Pradeep Sarkar, hopping booth to booth in what locals described as “the most high-energy grassroots outreach we’ve seen in years.”

Even from Delhi, former state president Bhupen Kumar Borah joined the campaign virtually, connecting with booth workers through video calls, marking his presence in spirit if not in person.

But perhaps the most telling moment came from Sonitpur, where APCC media department head Bedabrata Bora trekked through several remote booths, clicking photos, but more importantly, sitting down with workers to listen—really listen.

With over 28,000 booth committees under its belt, the Congress’s move was anything but symbolic. If anything, it was a clear recognition of where real political battles are won—or lost. The booth is not just a logistics unit; it is the frontline.

One party insider described the day as “a quiet revolution.” Another called it “a morale reset.” But for the thousands of booth presidents who found their leaders walking through familiar lanes and snapping casual, celebratory pictures—it may have simply felt like overdue recognition.

As Assam heads into a more politically volatile season, the Congress’s selfie campaign might not change the electoral map overnight. But it has brought a forgotten truth back into focus: politics, at its best, is personal.

Also Read: Assam CM's Wife Takes Legal Route Against Mahila Congress Chief