Majuli’s Organic Red Rice Exported to Global Markets for First Time

In a major boost to Assam’s agrarian economy, organic red rice (Bao Dhan) grown in the river island of Majuli has been exported for the first time to international markets. The initiative marks a proud milestone for the farming community, ushering in global recognition for one of Assam’s indigenous grain varieties.

The export program was officially launched under the aegis of the Horticulture, Food Processing Department of Assam, with the active participation of Majuli Agro Organic Farmer Producer Company Limited and the District Agriculture Department. The red rice will be exported to several countries in Central Asia and Europe, signalling the beginning of Majuli’s integration into the global organic food supply chain.

Leading the export initiative is IVC Agrovet Pvt. Ltd., which has procured 260 metric tonnes of red paddy directly from over 1,000 farmers in Majuli. The organically cultivated red rice will be marketed globally under the brand name “REJAIV”.

As part of the initial shipment, 250 quintals of red paddy have already been dispatched to Haryana for further processing and export. IVC Agrovet Pvt. Ltd. has set an ambitious target of exporting 1,000 metric tonnes of red paddy by 2026.

As per reports, farmers in Majuli are earning Rs 3,465 per quintal for their red paddy. This initiative has not only opened up new avenues for the traditional red rice but also substantially increased the income of the island’s farming community.

The inaugural flag-off ceremony of the export program was attended by key dignitaries, including the Deputy Commissioner of Majuli, local MLA, the Superintendent of Police, officials from the Farmer Producer Company, IVC Agrovet representatives, and agricultural officers.

With this successful first step, Majuli’s red rice is poised to become a premium export item, bringing pride to the island and transforming the livelihoods of its farming communities.

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