WAMUL Announces Price Revision for Purabi Products Across Assam

The West Assam Milk Producers' Cooperative Union Ltd. (WAMUL), known for its Purabi brand, has announced a revision in the Maximum Retail Price (MRP) of its milk variants and dairy products by Rs. 2/- per litre (Re. 1/- per 500ml) across Assam, effective July 28, 2024. This decision comes in response to increased procurement costs while ensuring the high quality of Purabi products.

Revised Prices:

Milk Variants:

• Purabi Smart Plus Milk (3.5% Fat & 8.5% SNF)

  • 500 ML: Previously ₹32.00, now ₹33.00

  • 1000 ML: Previously ₹64.00, now ₹66.00

• Purabi Standard Milk (4.5% Fat & 8.5% SNF)

  • 500 ML: Previously ₹33.00, now ₹34.00

• Purabi Gold Milk (6.0% Fat & 9.0% SNF)

  • 500 ML: Previously ₹36.00, now ₹37.00

  • 1000 ML: Previously ₹70.00, now ₹72.00

Dairy Products:

• Purabi Paneer (200g): Previously ₹90.00, now ₹95.00

• Purabi Pouch Curd (400g): Previously ₹33.00, now ₹34.00

• Purabi Ghee (200ml): Previously ₹180.00, now ₹190.00

• Purabi Ghee (500ml): Previously ₹430.00, now ₹450.00

Impact Area:

The revised prices will be applicable in Guwahati city and all upcountry markets of Assam.

In a statement, WAMUL extends its gratitude to all customers for their continued support and patronage, emphasizing the importance of their cooperation in sustaining the livelihoods of dairy farmers across Assam.

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