Managing Director of 9X Media and former President of Times of India Group, Pradeep Guha is critically ill and was put on ventilator, sources said. He was admitted to the Kokilaben Ambani Hospital in Mumbai after he was diagnosed with Stage-4 liver cancer three weeks ago.
Pradeep Guha is currently being treated in the ICU, reported Times Now.
A statement by Guha's family said, "Unfortunately, the aggressive nature of the disease has led to rapid deterioration in his condition. The next 48-72 hours are critical. He has been put on the Ventilator early this morning and is in ICU in Kokilaben Ambani Hospital."
PG, as he is known, worked for Times Group for about three decades and was one of the key architects behind the spectacular rise of BCCL under the leadership of the Vice Chairman of the group, Samir Jain from the late 80s onwards. PG's pioneering contribution in shaping the legendary Times Response team transformed the dynamics of the media & entertainment industry in the country.
In his years at the Times Group, Pradeep Guha pioneered and took to global scale, some of the most iconic events such as Filmfare Awards and Femina Miss India – a mega pageant that has given the Indian film industry some of its biggest leading women filmstars.
Guha later went on to lead Zee Telefilms as its CEO and also produced critically acclaimed films such as Fiza, Mission Kashmir and Phir Kabhi.