The retail price of gold and silver rose in futures trade on Monday due to strong demand ahead of Dhanteras and Diwali. Gold prices rose by 0.15 percent to Rs 37,903 per 10 gram. Similarly, silver prices rose by Rs 270 to Rs 45,441 per kg today.

Earlierin the day, the price of the yellow metal was down by Rs 2,200 from November'shigh due to higher rupee and weak global trend while silver witnessed a rise.

On August 28, gold prices had touched a six-year high of over Rs 40,000 per 10gram of 24k gold. Market observers said this could be a strategy of the goldsellers to attract potential buyers, The jewellers first slashed the price butwhen buyers thronged jewellery shops the prices went northwards.