US First Daughter Ivanka Trump on Tuesday has declared to shut down her eponymous fashion brand dealing with clothing, footwear and accessories, which had become a target of opponents of her father President Donald Trump.

After experiencing a sharp rise in sales in 2016, the brand suffered a backlash after her father took office, and has been dropped by several retail chains. The 36-year-old Ivanka currently serves as an advisor to her father and she has faced criticism about possible conflicts of interest with her business.

"When we first started this brand, no one could have predicted the success that we would achieve. After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington," Ivanka said in a statement.

Featured Image: Financial Post