The team of Nandini, an Assamese women's magazine has come up with a month-long campaign on the occasion of Women's Day named #Pinkisthenewblue.

#Pinkisthenewblue promotes and emphasises gender equality in the workspace and every day lives. The campaign advocates,

" I believe in change
I believe in Gender Equality
Let us not differentiate anymore
I believe Pink is the new Blue."

The team of Pratidin Time also supports the initiative.

Pratidin Time's Editor-n-Chief Nitumoni Saikia supports the initiative

Pratidin Time's General Manager Gaurav Goswami supports #Pinkisthenewblue

Pratidin Time's Director Smitakshi B Goswami also feels #Pinkisthenewblue

Assamese singing sensation Zubeen Garg comes out in support of #Pinkisthenewblue

Various artists, actors, singers and students have come forward in support of the cause. And now you can also support the initiative. How?

• Click a photograph with a placard reading Pink is the new Blue
• Post the photograph on your social media ( Facebook and Instagram)
• Tag three of friends to take up the cause
• Tag Nandini Magazine and use the ' #Pinkisthenewblue '