Kamrup Admin, PepsiCo, ARIAS Discuss Commercial Potato Cultivation Plan

A crucial meeting was held at the conference hall of the Kamrup District Commissioner’s office on Friday to discuss a commercial potato farming initiative aimed at boosting farmers' income in Assam's Kamrup district.

The meeting was held between senior officials of the district administration, representatives from PepsiCo India, and the ARIAS Society.

The discussion centered around a plan to promote large-scale commercial potato cultivation under a community development project in the Chief Minister’s constituency. The initiative seeks to empower farmers in villages such as Jizina village in Biswanath Chari Ali by making them self-reliant through contract-based potato farming.

PepsiCo India presented its contract farming model during the meeting, which includes comprehensive support for farmers. Under this model, the company will provide high-quality potato seeds, training on modern farming techniques, and will also procure the harvested produce directly from farmers, ensuring both market linkage and price assurance.

Key officials who attended the meeting included Kamrup DC Deba Kumar Mishra, Additional Deputy Commissioner Moonmi Kalita, Sub-divisional Agriculture Officers Jyoti Prasad Das and Girindra Kumar Sharma. Also present were commercial experts from the ARIAS Society, Debarun Sabhapandit, Asif Bin Kutub, and Gautam Goswami, as well as PepsiCo Area Managers Saurav Mazumdar and Richa Kumari. Several agriculture development officers also took part in the discussion.

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