With an objective to support and build a strong ecosystem for Indian Apps, MeitY in partnership with Atal Innovation Mission – Niti Aayog launches Digital India AatmaNirbhar Bharat App Innovation Challenge for Indian tech entrepreneurs and Startups, stated an official release on Saturday evening.

This initiative is to help realise the vision of Prime Minister for building a Digital India and using Digital Technologies for building an AatmaNirbhar Bharat.

The challenge shall run in 2 tracks: Promotion of Existing Apps and Development of New Apps.

The focus of the Track 1 App Innovation Challenge, being launched today is to identify the best Indian Apps that are already being used by citizens and have the potential to scale and become world class Apps in their respective categories. This Innovation Challenge has various cash awards and incentives of featuring Apps on Leader Boards.

Subsequent to this App Innovation Challenge, Government will also launch Track 2 of the AatmaNirbhar Bharat App Innovation Challenge that will seek to identify Indian start ups / entrepreneurs /companies and encourage them with ideation,  incubation, prototyping and roll out of applications.

The AatmaNirbhar Bharat App Innovation Challenge Track 1 is launched in eight broad categories: Office Productivity & Work from Home, Social Networking, E-Learning, Entertainment, Health & Wellness, Business including Agritech and Fin-tech, News and Games.

The Innovation Challenge will be available on government of India website from July 4. The last date of submission of entries is July 18, the release added.