India's largest public sector bank, State Bank of India has announced Hima Das as the brand ambassador of digital platform SBI YONO.

YONO is an integrated digital banking platform offered by State Bank of India to enable users to access a variety of financial and other services such as taxi bookings, online shopping, or medical bill payments. YONO is offered as a smartphone app for both Android and iOS.

YONO was launched on Friday 24 November 2017 by Arun Jaitley, the Finance Minister of India.

YONO offers services from over 60 e-commerce companies including online shopping, travel planning, taxi booking, online education and offline retail.

YONO also offers conventional mobile banking services such as bank account opening, fund transactions, cashless bill payments, and loans.