Bharat Sanchar Nigam Limited (BSNL) is set to launch "Bharat Fiber" a high-speed, fibre-to-the-home (FTTH) service at as low as Rs. 1.1 per GB to counter the Jio GigaFiber service.

According to reports, the service will offer 35GB data per day for domestic use at as low as Rs. 1.1 per GB and has started taking Bharat Fiber bookings through its online portal.

The state-owned operator recently upgraded its unlimited broadband plans to offer up to six times more data than before. The operator also recently brought a 25 percent cashback offer on its annual and half-yearly broadband plans to take on the likes of Jio GigaFiber and Airtel broadband services.

The aim of the new service is to provide connectivity in "every home" of the country.