Women Farmers in Assam Cultivate Success with ₹1.40 Crore Revenue

Assam, where agriculture supports 70% of the population, is experiencing a revolutionary shift driven by women farmers. In Sonitpur district’s Puthimari and Bapubheti villages, under the Bihaguri development block, the ‘Joymati Farmers’ Producer Company’ stands as a shining example of empowerment and success.

Since its formation on October 13, 2021, with only 20 women, the company has grown to include over 650 women farmers. Kamal Kumari Boro, a proud member, shared their inspiring journey, “Our women wake up early, do their household work, and then engage themselves in the farmlands. Joymati started with a small dream, and today, it has become a movement.”

Their efforts recently reached a new milestone with a significant partnership. The company struck a deal with PepsiCo, cultivating 100 bighas of potatoes for chips production. “We invested ₹27 lakhs in potato cultivation last year and generated a revenue of ₹50 lakhs, earning a profit of ₹23 lakhs,” Boro revealed.

The group’s accomplishments extend beyond potatoes. Over the past year, they have cultivated crops on 1,000 hectares, earning an impressive ₹1.40 crore in revenue. From mustard oil to pumpkins, Joymati-branded products have gained popularity across the region. Last year’s ₹90 lakh revenue from pumpkin sales is expected to triple this year, marking their continued success.

Senior journalist Amarendra Deka of Pratidin Time, during a recent visit, commended the women’s unwavering dedication and highlighted their extraordinary achievements. The story of Joymati is not just about farming—it is a testament to resilience, determination, and the power of community-driven initiatives.

As the new year begins, the women of Joymati Farmers’ Producer Company shine as trailblazers, proving that women can lead transformative change in agriculture while empowering their communities. 

Also Read: Assam's Agricultural Revolution: How Technology is Transforming Farming and Boosting Farmers' Earnings