The Adityanath government have roped in yesteryear's Bollywood 'Dreamgirl' and current BJP MP from Mathura, Hema Malini, as the brand ambassador of UP Gau Seva Aayog for its cow campaign.

Hema has even agreed to the offer and sought a blueprint of the proposed cow campaign.

She has sent her approval letter, Hema's letter stated: "As cattle and their byproducts are of great value, not only in religious perspective, but in other ways as well, I accept the offer to make a difference to their lives by accepting to become the voice in your public relations material and TVC releases."