Google Pay in India plansto offer cashback incentives by tying it with Android apps. The project iscodenamed as "Project Cruiser".

"GooglePay will be used for transactions between businesses and users, therebyexpanding the reach of Google's payment service. Executives from the companyhave reached out to several businesses in India in recent months to coax theminto coming on board," as reported by TechCrunch on Friday.

Thesearch engine plans to encourage people to update their Android Apps or referthem to a friend for both to win up a specific amount on Google Pay. Google hastold the developers that all the rewards on the app will be bandied throughGoogle Pay itself as per reports.

A Google spokespersonsays, "We're always looking at ways to serve the next billion usersbetter, but we have nothing to share at this point."

Theplatform, if incorporated by developers into their apps, will allow appdevelopers to incentivize users to perform certain actions in their app in a"scalable" fashion.

Google Pay which was launched in India on September 18, 2017 has over 25million active users. It has revenue of $1.4 billion from India in 2018, makingthe country a big market for the company.