Telecom giant Reliance Jio on Thursday entered into an exclusive partnership with digital entertainment platform Screenz to provide its subscribers real-time interactive television viewing.

According to a joint statement by Screenz and Jio, subscribers will be able to interact with broadcasters by using the platform to participate in quizzes, polls and votes during a TV show,

Screenz is a leading digital entertainment company which provides software-as-a-service to enable a real-time conversation between content and viewers.

"This will empower broadcasters and publishers to create engaging content with robust scalability. The features on this platform are highly adaptable for varied content, allowing for live, real-time interactions between broadcasters and viewers, keeping them watching and engaged," the statement said.