Denmark's richest man Anders Holch Povlsen and his wife lost three of their four children in the Easter Sunday attacks in Sri Lanka, a spokesman for Povlsen's fashion firm said on Monday.

The spokesman confirmed the deaths but did not say which of his four children had been killed.

Just days before the devastating attacks, one of Povlsen's children, Alma, shared a holiday snap of her siblings Astrid, Agnes and Alfred, next to a pool.

Povlsen is the owner of fashion firm Bestseller, which includes brands like Vero Moda and Jack & Jones, and is the majority stakeholder in online retailer Asos while also holding a big stake in Zalando.

He owns more than 1 percent of all the land in Scotland, according to Forbes.