Nayan Nilim Named Brand Ambassador of "Bodofa Rainbow Revolution Mission"

Renowned Assamese film actor and singer Nayan Nilim has been appointed as the Brand Ambassador of the Bodofa Rainbow Revolution Mission (BRRM) under the Bodoland Territorial Region (BTR) government. The appointment comes in response to growing public demand for enhanced publicity of BTR’s developmental initiatives, cultural richness, and emerging eco-tourism potential.

According to an official order issued by the Executive Member of the Bodoland Territorial Council (BTC), Nayan Nilim’s tenure as brand ambassador will be effective from June 1, 2025, and will continue for a period of three years. He will serve in this honorary capacity, with travel and daily allowances (T.A. and D.A.) provided during the course of his official engagements with the mission.

The Bodofa Rainbow Revolution Mission, a flagship initiative aimed at driving sustainable development in the region, has identified the need for wider outreach and public engagement. The appointment of a prominent personality like Nayan Nilim is expected to significantly boost the mission’s visibility and connect with the youth and broader public.

The order was signed by D. Boro, Executive Member of the Bodoland Territorial Council and Chairman of the BRRM. It also emphasized that Nilim will now formally assume his responsibilities as the face of the mission.

The BRRM is being actively implemented across various parts of the BTR, including districts like Udalguri, with a focus on agricultural innovation, cultural promotion, and eco-tourism.

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